I have to confess that when I received my invitation to attend the 10th
anniversary IBM Rational Software Development Conference from June 1 0th to
the 14th in Orlando, I was expecting a potentially jaded experience this being the
fourth year in a row that I have covered the event. Let me explain. The previous
years’ ‘taglines’ have safely hovered around the same theme: software runs
the world, better software equals better business, software in concert etc... OK
fine, we get the whole ‘business and technology need to work in parallel and
get integrated’ routine by now. So with a healthy air of scepticism about me,
I turned up to see whether I would be fed a platter of broad-brush marketing
announcements or whether IBM really could keep me Rational.
The opening morning’s keynote kicked off much in the style of the last four years with loud music, bright lights and smoke. OK, I’d have been disappointed not to see them. Danny Sabbah, general manager for IBM Rational Software set out to deliver what he described as a thought provoking look at the latest trends and the hard facts impacting the business process of software delivery today. Sabbah said he wanted to drill into how we measure success in a Web 2.0 world with distributed teams and functions and then address how we collaborate in a broader community to deliver business innovation through software. If that sounded pretty highlevel and non-specific, he soon got granular.
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