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IBM RSDC: Are you staying Rational?


  03.07.07

I have to confess that when I received my invitation to attend the 10th
anniversary IBM Rational Software Development Conference from June 1 0th to
the 14th in Orlando, I was expecting a potentially jaded experience this being the
fourth year in a row that I have covered the event. Let me explain. The previous
years’ ‘taglines’ have safely hovered around the same theme: software runs
the world, better software equals better business, software in concert etc... OK
fine, we get the whole ‘business and technology need to work in parallel and
get integrated’ routine by now. So with a healthy air of scepticism about me,
I turned up to see whether I would be fed a platter of broad-brush marketing
announcements or whether IBM really could keep me Rational.


The opening morning’s keynote kicked off much in the style of the last four years with loud music, bright lights and smoke. OK, I’d have been disappointed not to see them. Danny Sabbah, general manager for IBM Rational Software set out to deliver what he described as a thought provoking look at the latest trends and the hard facts impacting the business process of software delivery today. Sabbah said he wanted to drill into how we measure success in a Web 2.0 world with distributed teams and functions and then address how we collaborate in a broader community to deliver business innovation through software. If that sounded pretty highlevel and non-specific, he soon got granular.

 

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Editors Letter
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Alphabet Street 

Each month we try our hardest to cover every angle and aspect of software engineering. Indeed, we pride ourselves on our platform-agnostic wide ranging view of the development landscape. How then could we push ourselves even further and really broaden the spectrum of our editorial coverage? The answer had to be – the complete A to Z of software. Well, not complete, but a rip roaring twenty-six letter technology tour to provoke some interest and thoughts in areas you might not normally think about.

But first, a personal confession so that you know how all this started. I actually got the idea from reading a cookery magazine that had done something similar. You know the kind of thing – A for apples, B for bread, C for custard and so on. But those pesky food journalists have it easy don’t they? When they get to X, Y and Z they can just use X for Xérès Sherry, Y for Yeast and even Z for Zabaglione.

Now, X is simple enough with plenty of XMLs out there, Z for zero tolerance we reckoned, but Y, wow - now that is a hard one.

So, please dive in and jump to your favourite letter. It was always going to be the case that we would miss out on a few key areas, but we think it’s pretty cool to be able to work your way through the whole alphabet and just stay within the world of software development. Next month, 1001 aspects of application development and how you can implement them in your daily working schedule. Joke – ok?

Happy coding!

Adrian Bridgwater

Editor

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