Yahoo! brings the media closer to the action
Through Yahoo!’s leading Internet solutions, the press had all the information that they needed at their fingertips. Yahoo! developed the Media Channel - the virtual media centre of the 2006 FIFA World Cup which was available to the 15,000 accredited press representatives working at the event. As the Official web site Services Provider of the 2006 FIFA World Cup, Yahoo! also created the official website, FIFAworldcup.com. The Media Channel and FIFAworldcup.com was made available via Internet Corners at the International Broadcast Centre in Munich and at the Stadium Media Centres at each of the 12 venues.
The unsung heroes
Every team, every squad, every tournament has its unsung heroes - the players or officials in the background who rarely see the limelight but without whom, everything would falter. FIFA’s four Official IT Partners were happy to play this role, safe in the knowledge that their teamwork and cooperation and above all their expertise and experience, were playing an integral part in making this summer’s FIFA World Cup an overwhelming success. They may not always be front and centre, but thanks to Avaya, Deutsche Telekom, Toshiba and Yahoo! and all their hard work, before, during and after the event, the tournament’s headlines were all about glory and not about passes going astray.