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Adobe Announces First European MAX Conference

  30.05.07

Barcelona developer event will showcase emerging technologies

 Adobe Systems Incorporated has announced dates and location for MAX 2007 Europe, marking the expansion of the company’s popular Adobe MAX Conference into Europe. The conference will take place in Barcelona (Spain), October 15 – 18, 2007 and will feature a keynote address by Adobe senior vice president and chief software architect, Kevin Lynch.

“MAX 2007 Europe will provide a forum for sharing emerging technologies and eliciting feedback directly from European developers and designers while offering them a unique opportunity to network with peers and partners,” said Robert Raiola, Adobe’s senior marketing director, EMEA. “We are excited to extend the MAX community to engage with the thousands of designers and developers across EMEA.”

MAX 2007 Europe will feature workshops and hands-on sessions including technical support labs, partner exhibits, networking events and presentations from industry experts. In-depth technical sessions will cover a range of Adobe products and will highlight Adobe’s cutting edge technologies.

In addition, Adobe is accepting nominations for the 2007 MAX awards until August 3, 2007. All entries must be submitted online at http://adobemax2007.com/na/awards/submit.

 

The MAX awards will honour the most engaging customer work from around the world in seven categories: Advertising and Branding, Communication and Collaboration, Enterprise, Mobility and Devices, Public Sector, Rich Internet Applications and Video. Winners will be announced at the MAX 2007 conference in the United States, to be held in Chicago. European winners will also be recognised at MAX 2007 Europe in Barcelona. To see last year’s finalists, visit http://www.adobe.com/events/max/max_awards/


Pre-registration for MAX 2007 Europe is now open and Adobe is offering an early-bird discount to attendees who register before August 31st. Go to www.adobemax2007.com/europe to pre-register today.

 


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Each month we try our hardest to cover every angle and aspect of software engineering. Indeed, we pride ourselves on our platform-agnostic wide ranging view of the development landscape. How then could we push ourselves even further and really broaden the spectrum of our editorial coverage? The answer had to be – the complete A to Z of software. Well, not complete, but a rip roaring twenty-six letter technology tour to provoke some interest and thoughts in areas you might not normally think about.

But first, a personal confession so that you know how all this started. I actually got the idea from reading a cookery magazine that had done something similar. You know the kind of thing – A for apples, B for bread, C for custard and so on. But those pesky food journalists have it easy don’t they? When they get to X, Y and Z they can just use X for Xérès Sherry, Y for Yeast and even Z for Zabaglione.

Now, X is simple enough with plenty of XMLs out there, Z for zero tolerance we reckoned, but Y, wow - now that is a hard one.

So, please dive in and jump to your favourite letter. It was always going to be the case that we would miss out on a few key areas, but we think it’s pretty cool to be able to work your way through the whole alphabet and just stay within the world of software development. Next month, 1001 aspects of application development and how you can implement them in your daily working schedule. Joke – ok?

Happy coding!

Adrian Bridgwater

Editor

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